Master Franchise

Master Franchisee’s Company Development

  1. Legal structure.
  2. Management team recruiting, job description and profiles.
  3. Direct advisory on key personnel.
  4. Infrastructure. Office. Deposit. Technology.
  5. Franchise Business Model and Expansion: SCW assists the master franchise in the definition of the franchise business format and its development strategies.
  6. Territory strategy. Regional masters, area development, development agents, city franchise or multi franchise alternatives. Pros and cons benchmark.


Service Training: car wash technical and commercial aspects of the operation and it is integrated in 3 phases:

  1. Induction: First approach to an ongoing SCW operation in SCW headquarters in New Delhi (India). This stage is a key to clearly understand what is like a SCW operation and what does it require.
  2. Launching: Assistance in the country launching, helping in workers recruiting, storage building, and equipment set up, and more technical and commercial general matters.
  3. Ongoing support: Operations Help desk / Consultation visits.


  1. Negotiation’s Framework.
  2. Support on large and/or complex transactions.
  3. International leverage on retail chains.


  1. Development of legal documentation (models).
  2. General Support.
  3. Support on Competition and legal defense issues.
  4. Support on Brand and patent protection issues.

Marketing of Services

  1. Product mix. General strategy. New Product testing and launching.
  2. 2. Pricing, general strategy and problem solving. 3. Local promotion. POS Launching and ongoing efforts.

Marketing of Franchises

  1. Business case and market proposal.
  2. Marketing development..
  3. Promotion material.
  4. Sales strategy.
  5. Prospect Database management
  6. Franchise fairs. Strategy and direct support.
  7. PR strategy.


  1. Recruiting best practices.
  2. Labor contract models.
  3. Turnover management.


  1. MF Launching. Accounting and administration definitions.
  2. 2. ERP selection and settings. 3. Audit and legal issues. 4. Tax advisory. Benchmarks and examples. 5. HR management advisory.


  1. Web design and update.
  2. POS software and ERP.
  3. MF utilities.
  4. Sub franchisee developments.
  5. Third parties developments.
  6. Advisory and benchmarks.

International Network

  1. International networking synergy.
  2. International promotion through fairs, expos and media.
  3. Retail chains synergy.
  4. Prospect source.

Ongoing R&D

  1. Equipment and material development.
  2. Process and service improvements.
  3. Marketing development. POS material, media, PR, etc.
  4. New product/service development.