Customer awareness of brand, its products and services
Known set-up costs Based on their experience of operating their own outlets initially and subsequently after other franchisees have joined the network, a franchiser is likely to have a quite accurate estimation of the setup costs of the business. By comparison, independent businesses that do not have the benefit of opening multiple outlets beforehand underestimate the set-up costs and risk compromising on key elements, such as working capital. Cash flow lending available from some banks A number of major Australian banks now have [...]
